5 Steps to Write a Sales Copy That Will Give Great Results
MARKETING
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Let's Know That How to Write an Effective and Killer Sales Copy
Sales copy used to be lengthy and, oftentimes, intimidating. Today, if you want your sales copy to truly be successful, you need to move away from lengthy pitches and into the more concise copy.
A lot of companies forget to create a sales copy that is convincing enough for new visitors to click through. Here's using five simple steps with how to write an effective and killer sales copy instantly, without having to change anything in your existing process that will get you great results
Two of the best ways to get visitors to look at your site, or get them to stop on your site and explore a bit, is to make them click around on your home page and to create a profile for them.
However, the days when visitors had to know the name of your company, or some general information about you, are long gone. With almost 2 billion visits to your site per day, it is tempting to only put a few of your basic, most important selling points on your homepage.
Instead, what you want to do is convince people to look around, and to engage with your content. It is quite difficult to do this with just a page that lists your home page as the landing page. Your sales copy needs to lead your visitors to the next step. This is where creating a sales copy that instantly convinces your visitors to click through will help.
Step 1: Choose Your Headline
Your headline is what you are most likely to remember. If your goal is to create a sale for a customer, you should go for something that gets visitors to decide that they need to take action on your site.
Here's an example of the header copy on DeGroff's website, with their "Genuinely Discerning" line in the middle:
Step 2: Decide What Product Line You Want to Sell
Choosing your product line can be a difficult process. What do you specialize in? What products do you sell? What would your clients need? What would they be willing to pay for? If you want your clients to buy from you, you need to decide on which products you will be selling.
It might take a while to decide, as you have to think of the other products you sell and ask yourself what they would need to buy from you. Your competitors might be selling the same or similar products to you.
Some products are selling well for you. On this basis, it makes sense to stay in business and sell these products. On the other hand, if your products are not selling well, you might want to consider selling something else.
Once you have decided which product line you want to sell, create a three to four-sentence description of your product. You can use bullet points or just bullet lists. You should also talk about your brand's image, how you offer the product, and your company's values. If you have none of these on your website, make sure to add them now.
Step 3: Talk About Your Price
Once you have created a sales copy, your next step is to talk about your product. This is where you can engage in a little sales copywriting. It is also where you can make your sales copy more persuasive.
Typically, you can expect a visitor to move through the following steps within two or three clicks:
Listen to a high-volume audio advertisement. Click on a button or link to your website. Click on the "Buy Now" button on your site. Click on a sample product page to preview your service or product. Consult your sales copy. Click on the "Buy Now" button.
If your sales copy is clear and compelling, people are much more likely to complete these steps.
Step 4: Talk About Yourself
In some cases, your sales copy needs to talk about the people that run your company. You can talk about your mission statement, values, and other key parts of your company. You can also discuss your staff, the people you have been with, and how they work together.
Step 5: Showcase Your Site
One of the final steps you should take on your sales copy is to highlight how great your site is. Remember, people need to be able to look at your site without needing to buy from you.
While the majority of people's interaction with your sales copy will be within the website, you can add this last page in your sales copy. Just include a testimonial from a customer, plus a link to one of your testimonials on your main website.
Creating a sales copy isn't difficult. In the first phase, you need to figure out what you want your product to sell, then you need to provide it in a sales copy. Once this is complete, you should finish your sales copy by talking about yourself. The final stage might include a sidebar on your homepage or some additional marketing copy to market your product.
Summary
The first sales copy stage is the very start of any sales copy. The final step in your sales copy is to address your sales copy. This last part of the sales copy is often the most important as it allows you to get to your asking price.
Once you have your prices right, you will be able to complete your sales copy properly. Use this article to help you with the final part.
For more advice on sales copy, read our article on How to Create Your Sales Copy Instantly With One Simple Click
Conclusion
Now you can craft compelling sales copy for your website. Once you do, you will begin to see results!
About the Author
Priyank Patel is a content marketing specialist, SEO copywriter, blogger, copywriter coach, and editor. He’s a leading content writer in SEO and Technology. Priyank has been involved in content marketing since 2011. He also works as SEO Executive at an IT Software Development and Digital Marketing company called Spectrics Solutions Pvt Ltd. In his spare time, Priyank enjoys watching boxsets, going to the cinema, baking, and taking selfies with his Wife and Son
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